从命令地址到位智，再到要求Siri等私人助理为您完成任务，越来越多的产品和服务正在迁移到云中，并受到语音的控制。Hila Yonatan正在从用户体验的角度讨论这一新趋势，它对我们将要使用的下一个产品/功能有何看法？

From dictating addresses to Waze to asking personal assistants such as Siri to do tasks for you, more and more products and services are migrating to the cloud, and being controlled by voice. Hila Yonatan is discussing this new trend from a UX perspective, and what does it say about the next product/feature we’re going to work with?

当Apple首次推出Siri时，他们可能已经计划改变世界-但他们可能没有预料到我们对技术设备的看法会有所改变。的确，围绕Siri的大量宣传是苹果旗舰产品（如果您可以将Siri称为“产品”）这一事实的直接衍生，但是即使是苛刻的批评家也很难忽略新Siri的重要性。闪亮的私人助理，乔布斯将所有筹码都放在上面。有无数人上传了他们与Siri互动的视频。BuzzFeed列出了“最有趣的20个Siri反应”列表，甚至该主题的戏剧化版本在电影“她”中也得到了永久体现，由斯嘉丽·约翰逊（Scarlett Johansson）饰演Siri-not-Siri。

When Apple first launched Siri, they probably have planned on changing the world – but they might not have anticipated the extent of the shift in our perspective towards technological devices. It’s true, much of the hype surrounding Siri is a direct derivative of the fact that it’s an Apple flagship product (if you can call Siri “a product”), but even a harsh critic would have a tough time overlooking the importance of the new & shiny personal assistant, on which Jobs had all his chips on. Countless people had uploaded videos of them interacting with Siri. BuzzFeed lists of the “20 of the funniest Siri reactions” were published, and even a dramatized version of the topic was immortalized in the movie “Her”, starring Scarlett Johansson as Siri-not-Siri.

从那里，语音用户界面被推到舞台中央。这项技术使我们能够与家用电器对话，改变了我们眼前的世界呢？它将如何影响我们将来使用的产品？从专业的角度来看：它对即将发布的界面有什么看法，设计界面的人员将在多大程度上调整他们的思维方式？

From there, voice user interfaces were pushed to the center of the stage. What is it about this technology, which allows us to talk to our home appliances, that changes the world in front of our eyes? How does it affect the products we’ll use in the future? From a professional standpoint: what does it say about the upcoming interfaces, and to what extent the people who design them will have to adjust their way of thinking? 

我们实际上如何使用这个东西？

How do we actually use this thing?

我们对自动化了解的越多，我们周围的设备就越智能-我们在各种产品中看到了更大范围的语音用户界面。当我第一次了解该功能以指示Waze或Google Maps上的“我要去”的位置，或在不键入键的情况下设置提醒时，我以为我们会在应用程序中看到越来越多的此类活动。

The more we learn about automation, and the devices around us get smarter – we see a larger array of voice user interfaces in various products. When I first learned about the feature to dictate where “I’m going to” on Waze or Google Maps, or set a reminder without typing keys, I assumed we’d see an increasing number of such activities in apps.

如果几年前我们谈论物联网（“物联网”，一个声称每个设备都是基于网络的实体的概念），那么今天我们看到它不再是科幻想法，而是事实。这种趋势已经在两架飞机相互帮助的情况下逐渐消失。

If we talked about IoT (the “Internet of Things”, a concept that claims that every device is a network-based entity) a few years back, nowadays we see that it’s no longer a sci-fi idea, but a factual reality. This trend had come to pass with the help of two planes that had grown one towards the other.

第一个 -事实是“一个万能的应用程序”。大多数电器都以一种方式来控制。它从通过打印机和智能电视机连接互联网的灯泡开始，直到通过单击专用应用程序中的大型透明按钮锁定前门的能力。

The first – the fact that there’s “an app for everything”. Most electric appliances, in one way or another, are being controlled with an app. It’s starting with internet-connected light bulbs, via printers and smart TV sets, up until the ability to lock your front door by clicking a large, clear button in a dedicated app.

第二个 -智能助手。几年前，这是科幻小说，但今天我们可以看到每个人都对此感兴趣。它从Siri开始，进入具有Alexa的Amazon Echo设备，谷歌也与助手一起加入了潮流（我想知道为什么他们决定不给自己的角色起一个人的名字），甚至微软也从Corani那里撤下了Cortana。电子游戏世界变成现实。

The second – smart assistants. A few years ago this was a science fiction scenario, but today we can see that everyone’s onboard on this. It had started with Siri, made its way to the Amazon Echo devices featuring Alexa, Google also joined the bandwagon with their Assistant (I wonder why they’ve decided not to give their persona a human name) and even Microsoft had pulled Cortana from the videogame world into reality.

所有这些都与您的帐户相关联，能够提醒您重要的会议或设置计时器来煮鸡蛋，但是这些应用程序具有的潜力不仅仅可以帮助用户做事或记住事情！

All of these are connected to your accounts, are able to remind you of an important meeting or set a timer for boiling an egg, but the potential that these applications have is much more than just helping a user do or remember stuff!

最近，我们已经看到这两个向量合并为一个乘积。因此，如果您可以聘请一位真正的私人助理，他可以从事许多活动（除了未定义的活动，例如“从地板上捡起”或“整理行李”），您会要求他们做什么？做，什么时候？

Recently, we’ve seen those two vectors merge into one product. So, if you could have hired a real personal assistants, who could do many of your activities (aside of non-defined activities, such as “pick up from the floor” or “pack a bag”), what would you ask them to do, and when?

从云端管理您的一天

Managing your day from the cloud

就日常工作而言–将手机连接至无线车载扬声器，我可以说“嗨，谷歌，早上好！” –这句话可以确保我在家的窗帘关闭，空调关闭，照明灯亮着变暗，可以让我了解路线上即将到来的交通情况，可以从我的日常日程中读出较大的内容，甚至可以通过启动“行车中的” Spotify播放列表来将所有内容排在首位。只要说四个字，我就能获得一整套完整的动作，并带来很大的愉悦感。

As far as daily routine goes – connecting my phone to my wireless car speaker allows me to say “Hey Google, good morning!” – a phrase that would make sure my curtains at home are shut, the air conditioner is off, the lights are dimmed, will update me on upcoming traffic in my route, read out loud items from my daily agenda – and maybe even will top it all with launching my “driving” Spotify playlist. By saying exactly 4 words, I get a complete suite of actions, with a large portion of delight.

预先基于语音或提供此类组件的产品数量正在上升。在表面刮擦时，我可以提到语音控制的飞利浦和小米灯泡，它们提供了各种情绪和情景。更引人注目的解决方案包括控制一系列设备的基于红外的RM-Pro设备，控制热水器和AC的产品，冰箱，自动吸尘器，眼罩，电源插座等-都是极限。

The sheer amount of products that are pre-based on voice, or offer such components, is on the rise. Scratching the surface, I can mention the Philips and Xiaomi lightbulbs that are voice controlled and offer a gallery of moods and scenarios. More notable solutions include the infrared-based RM-Pro device that controls an array of devices, products that control your water heater and AC, refrigerators, autonomic vacuums, blindfolds, power sockets and more – the sky’s the limit.

最重要的是，我们拥有控制应用程序（例如Google Home），可以通过创建仪式，同时无缝连接到助手来充当该乐队的指挥。这意味着我们的整个房屋都可以联机并根据要求进行控制，更重要的是–初始设置后，某些应用程序界面一旦“插入”到您的Assistant中就可以视为无关紧要。在可访问性方面，这些功能还帮助我们欢迎需要额外关注（例如视障人士）的未开发的新观众。因此，除了视觉界面及其好处外，VUI（语音用户界面）为我们所有人打开了新的交互可能性之门。

Above all these, we have control apps such as Google Home that act as conductors to this orchestra – by creating rituals, while being seamlessly connected to the Assistant. It means that our entire house can be online and controlled on request, and more importantly – after an initial setup, some of the applicative interfaces can be deemed irrelevant once “plugged” into your Assistant. In terms of accessibility, these capabilities also help us welcome new and untapped audiences that require the extra attention (such as the visually-impaired). So – alongside visual interfaces and their benefits, VUI (voice-user-interfaces) open the door to new interaction possibilities to us all.

如果这还不够，请花点时间看一下这个概念证明，最近它已成为现实：

If that’s not enough, invest a moment of your day and watch this proof of concept, which recently became a reality:

屏幕后和用户体验时代

The post-screen and user experience era

基于语音和语音的界面是各种感觉所构想的纯人机交互的示例。没有可视界面，屏幕接近零。进行了一个（很短的）入职过程，显然需要正确计划。我们希望普通用户能够操作该产品，并使用一个简单的应用程序将其连接到网络-从这一点开始，无需进一步考虑就可以与它进行交谈。

Voice and speech-based interfaces are examples of pure man-machine interaction, as conceived by various senses. There isn’t a visual interface, with near-zero screens. A (hopefully short) on-boarding process takes place, with an obvious need to plan it right. We expect the average user to be able to operate the product, to connect it to the web using a simple app – and from this point on start talking to it with no further thought.

作为用户体验设计师，我的目标是目标受众的直觉。我确信我们大多数人已经投入了时间和精力来计划，研究和实施从用户的行为中学到的外卖方法，所有这些目的都是为了能够以最方便和透明的方式完成中央行动。向前迈进：系统与用户进行对话的能力至关重要，请考虑产生直观参与的难易程度，此外，还要求您不要使用视觉辅助。

Being a UX planner, I aim for my target audience’s intuition. I’m sure that most of us already invest time and thought into planning, researching and implementing the takeaways learned from our users’ behavior, all with the intention to be able to accomplish the central action in the most convenient and transparent manner. Taking it a step forward: the ability of your system to have a conversation with your users is crucial, think about how difficult it is to generate intuitive engagement – and add to that the fact that you’re required not to use visual aids.

从我们作为界面和经验设计师的角度来看，我们看到了范式的转变。我们专注于屏幕，外观，微交互（所有这些仍然很重要）–现在我们要绘制一个新的图表世界，其中包括：对话树，直接端点，语气，数据源，对话主题，实时等等。

We see a paradigm shift, from our perspective as interface and experience designers. We had focused on screens, appearance, micro-interactions (all of these are still important) – now we have a new world to chart, that includes: conversation trees, immediate endpoints, tone of voice, data sources, conversation topics, analysis in real time and much more.

相信我，对此类事物进行定性的用户研究需要改变观点。我们必须考虑所有问题，从检查最简单的表达问题的最基本方式（以使其简短而准确地回答问题）到创建不太机器人化或令人毛骨悚然的体验。

Trust me, conducting a qualitative user research for such a thing requires a change of perspective. We have to consider everything from checking what’s the most basic way to phrase a question (in order for it to get a short and accurate response) and up to the creation of an experience that’s not too robotic or creepy

与平行区域的同事进行的对话确认，除了用户体验之外，还需要进行进一步的调整。内容必须清晰，重点突出，才能被认为是对口头问题的正确答案。我指的是会影响Google（和其他公司）扫描和解释文本能力的技术准备。如果正在进行市场营销工作，那么对他们来说，至关重要的是要与我们试图与之互动的新经验保持一致。这些不再只是算法，而是无缝连接到物理设备的虚拟系统，同时消除了对“官方应用程序”的需求。因此，UXer在包括（或基于）语音组件的产品开发阶段中的作用更加关键和重要。

Conversations with colleagues in parallel areas confirm that further adjustments are required, apart from user experience. The content must be clear and focused enough to be deemed a worthy answer to a spoken question. I’m referring to technical preparation that affects Google’s (and other companies’) ability to scan and interpret the text. In case there are marketing efforts taking place – it’s crucial for them to be in line with the new experience we’re trying to generate engagement with. Those are no longer just algorithms, but virtual systems that seamlessly connect to physical appliances, while negating the need for “official apps”. Therefore, the role of UXers in the development stage of products that include (or based on) voice components, is more crucial and central.

下次您说“嘿Google，给我讲个笑话”或“使绿松石变成浅绿色”或“在我打ze睡之前先数一下羊”（请:)），并得到适合所有人的清淡，有益或有用的答案，而不会冒犯任何人–请记住，有一些用户体验专家会花时间和精力来设计整件事。

Next time you say “Hey Google, tell me a joke” or “make the light turquoise” or “count sheep before I doze off” (please :)) – and get a light, informative or useful response that suits all and offend none – remember that there are user experience professionals that invest time and thought into engineering this entire thing.

调整自己

Adjusting ourselves

当您考虑设计语音接口时，我整理了几个主题供您参考。让我们看看人类之间的交谈方式，看看是否可以从中推断出语音界面的声音和感觉。

I had assembled several topics for you to refer to when you think about designing a voice interface. Let’s look at the way we humans talk with each other and see if can deduce from that how a voice interface should sound and feel.

1.引起注意，直觉和持续

1. Addressing attention, intuition and continuance

当我们与另一个人交谈时，我们实际上需要以上三个条件。这个过程需要我们谈话的人的注意，然后是关于响应可能如何的某种直觉，然后准备根据该响应继续对话。基于语音的系统应该受到这些方面的启发。

When we have a conversation with another person, we actually need all three of the above. The process requires attention from the person we are speaking to, followed by some kind of intuition as to how the response might be and then be prepared to continue a conversation based on that response. A speech based system should be inspired by those aspects.

一个成功的基于语音的系统的定义很大程度上取决于用户与之流畅交互的能力。口吃，误解或无关紧要将加深概念上的差距，并提醒该人基本的事实–他们正在与软件对话。为了使我们产生完美的幻觉，我们必须瞄准尽可能流畅的体验。当我们达到一个用户可以与产品进行完整对话的阶段时（几个句子，与单个查询相反），我们可以假定其他所有因素都可以解决。

The definition of a successful speech-based system largely depends on the user’s ability to interact smoothly with it. Stuttering, misunderstanding or irrelevance will deepen the conceptual gap and remind the person the fundamental truth – that they’re talking to a piece of software. In order for us to create the perfect illusion, we must aim for the most fluent experience possible. When we reach a stage in which the user is being able to have a complete conversation with the product (several sentences, in contrast to a single query), we can assume that every other factor checks out.

重要的是要记住，在解决人们的注意力范围时，交互应该比平时更加​​直观，以便使我们达到与本质上是算法的语言对话的程度。如果Turing测试检查了计算机对人类测试人员而言声音可靠的能力–我认为语音助手已经远远超过了这一点，直到线路模糊为止（有时，需要发出声音略似“机器状”，以避免产生不和谐感）。

It’s important to remember that when addressing people’s attention span, the interaction should be even more intuitive than usual, in order for us to reach a point where we have a verbal conversation with what’s essentially an algorithm. If the Turing test examines the ability of a computer to sound reliable to a human tester – in my opinion, the voice assistants are well past this point, up until the fact that the lines are fuzzy (sometimes, there’s a need to make the voice slightly “machine-like”, to avoid a dissonance).

2.场景树

2.Scenario trees

让我们看一下一个相对基本的过程–与朋友自己安排早午餐，包括所有影响。我们必须在空闲时间前后进行相互调整，以确认并在日历中做笔记（带有特定时间（用于提醒和放置）（用于可单击的导航））。可以很容易地看到这一系列动作如何使一个程序陷入困境，以及这个琐碎的动作需要多少个场景树。创建基于语音的界面的主要部分取决于创建详细方案树的需求。您可以通过使系统“学习”并自己生成新方案而获得奖励积分-这导致了流行的“机器学习”流行语。

Let’s take a look at a relatively basic process – scheduling a brunch with a friend, with all of the implications, by ourselves. We have to adjust to each other around our free time, to confirm, to make a note in the calendar (with the specific time – for a reminder, and place – for clickable navigation). It’s easy to see how this chain of actions could stump a program, and how many scenario trees this trivial action requires. A major part of creating voice-based interfaces is dictated by the need to create detailed scenario trees. You get bonus points for making your system “learn” and generate new scenarios by itself – which leads to the popular “machine learning” buzzword.

例如，当我与Google Assistant交谈时，我倾向于在语音交流结束时添加“谢谢”。对我来说，作为UXer，这可能意味着经验是成功的（并且已经得出了方案的结论）。当主要的用户输入是语音，并且用户添加了对系统表示感谢的“额外”提示时–这意味着已达到目标。短信和故事文化引导我们创建简短的内容并立即采取行动。从语言的角度来看，语音界面以完整清晰的句子甚至一点礼貌来“重新训练”我们的会话技巧，欢迎您自己尝试…

For example, when I speak with Google Assistant, I tend to add “thank you” at the end of our vocal exchange. For me, as a UXer, it can mean that the experience was successful (and the conclusion of the scenario had been reached). When the primary user input is voice, and a user adds the “extra” touch of thanking the system – this means that the goal was reached. The SMS and Story culture lead us to creating abbreviated content and immediate actions. In the perspective of language, voice interfaces “re-train” us in conversation skills, with complete and clear sentences, and even a bit of politeness  You’re welcome to try it yourselves…

3.测量和用户研究

3.Measurements and user research

对于那些从事语音接口（或组件）开发的人员，我建议您尽早在产品生命周期内考虑进行定量的用户研究。在某些时候，您必须能够衡量系统的性能-这源于设置特定的KPI。

For those of you engaged in the development of voice interfaces (or components), I’d suggest thinking about quantitative user research, as early in the product’s life as possible. At some point, you’ll have to be able to measure the system’s performance – which originates in setting specific KPIs.

“显而易见”的指标是成功完成的动作的数量，但就我个人而言，我认为流畅的交谈也是成功的。含义：系统具有在相同上下文中进行包含多个动作的会话的能力，同时保留了收集大数据的能力，有利于改进算法。

The “obvious” metric is the number of actions that were accomplished successfully, but personally, I consider a fluent conversation also a success. Meaning: the system’s ability to have a session that includes more than one action within the same context, while retaining the ability to collect big-data, in favor of improving the algorithm.

在基于语音的系统研究领域，有两种通用方法：定性用户研究和定量数据。

In the field of voice-based system research, there are two general approaches: qualitative user research, and quantitative data.

让我们首先谈谈言语方面。定性的用户研究非常简单。最好的情况是与用户自己交谈，听普通的对话结构。最好的情况很少是对话的文字记录。此处的目的是确定过程何时成功完成，以及交换是否为正。

Let’s address the verbal aspect first. Qualitative user research is pretty much straightforward. Best case is speaking with the users themselves, listening to an average conversation structure. Slightly-less best case is a textual transcript of conversations. The purpose here is to identify when the process was completed successfully, and whether the exchange was positive or not.

定量研究不是那么简单。一般而言，在这种情况下，UX研究需要专有工具的初期开发，或者至少是大量定制现有工具。我们必须教一个系统“成功”和“失败”是什么，以识别过程中的痛点，甚至放弃。在没有数据的情况下，可能会出现该过程根本无法成功的状态，但就系统而言，确实是这样。系统可以根据您要求的巧克力曲奇配方找到您要的歌曲（对此结果有几种解释）。

 Quantitative research is not that simple. Generally speaking, UX research in this context requires the initial development of proprietary tools, or at least heavily customizing existing tools. We have to teach a system what “success” and “failure” are, to identify pain points within the process, and even abandonment. In the absence of data, there could be a state in which the process wasn’t successful at all, but as far as the system sees it – it was. The system was able to find the song you asked for, in response to asking for a chocolate chip cookies recipe (there are several explanations for this outcome). 

简而言之，期望遍历许多流程图

In short, expect to go over many, many flowcharts

“即将推出”部分

The “coming soon” part

如果能够体现出市场领导者的远见，我们将能够选择是否在不借助屏幕的情况下，通过云很快地进行自己的操作-连接了所有内容：日程安排，电器，智能汽车和符合我们所有需求的例程。用户体验架构师将这留在哪里？我们必须开始考虑是否应该在某个位置集成语音用户界面（或组件），并在该位置进行集成。当您能够在正确的时机提供正确的解决方案时–您将掌握杀手级功能。

If the vision of the market leaders will be manifested, we’ll be able to choose whether to conduct ourselves without screens, via cloud, very soon – with everything connected: schedules, electric appliances, smart cars and routines that tend to our every need. Where does this leave us, user experience architects? We must start to think if and where we should integrate a voice user interface (or component), assuming it serves the purpose. When you are able to offer the right solution at the right moment – you have a killer feature in your grasp.

亚马逊的Alexa通过不断增强自身兼容性，改进AI并为外部“技能”留出足够的空间来增强Alexa的知识和能力，从而不断扩展其生态系统。每个技能都是用户体验的缩影，包裹在相同而熟悉的声音中。

Amazon’s Alexa is constantly expanding its ecosystem, by making itself more compatible, by improving the AI and leaving enough space for external “skills” to enhance Alexa’s knowledge and abilities. Each skill is a microcosmos of user experiences, wrapped in the same, familiar voice.

如果上述所有操作都能完美执行，并且不需要上例中所述的“紧要”时刻进行修复，那么我们将拥有出色的使用经验，可以跨平台，在后台运行并进行量化和测量。最重要的是：如果所有这些都归结为满意的用户，他们获得了他们想要的东西，并且我们能够使他们免于更多的操作和更多的屏幕来查看–我们就是黄金。那就是我们所有人的目的，不是吗？

If all of the aforementioned is executed flawlessly and doesn’t require attendance and fixes in “crucial” moments like in the example above – we have an excellent usage experience, that crosses platforms, runs in the background and is subjected to quantification and measurement. On top of it all: if all of this sums up to happy users that got what they wanted, and we were able to spare them from more actions and more screens to look at – we’re gold. That’s what we’re all here for, isn’t it?

The post 日常生活中的那些体验设计 first appeared on 飞涂-品牌数字化体验设计机构.

在当今时代，“没有互联网”是一个令人恐惧的词。当前，我们正处于一个重要的数字时代。如果没有在互联网上进行的活动的世界；它提出了有关生存本身的问题。如今，增强现实（AR）超越了炒作，只是在等待接管主流行业。

In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. Surpassing the hype, Augmented Reality (AR) is here and now and just waiting to take over the mainstream industries.

在AR上发现的令人震惊的事实之一是其庞大的用户群。到2022年，这项技术将增长到惊人的35亿；超过世界人口的1/4。这就是姐妹市场如此迅速地重塑自我的原因。 

One of the shocking facts found on AR was the sheer size of its user base. The tech is set to grow to a staggering 3.5 billion by 2022; which is more than 1/4th of the world’s population. And that’s the reason why sister markets are reshaping themselves so quickly.  

对于许多人来说，它们似乎遥不可及且充满未来感，它已无缝融入我们的日常生活中。口袋妖怪Go是关于AR的最佳实例之一，也是最近出现的一个例子（也是使人们迷上AR的东西）。发行时，这款游戏超乎想象，甚至吸引了很多人。我的意思是说，谁会想知道一种技术，该技术能够一次查看实际的物理世界现实元素。增强现实的概念主要以音频/视频的形式（作为图形/ GPS叠加），全部与计算机生成的输入数据有关。

Seemed far-off and futuristic to many, the tech today is seamlessly absorbed into our day to day lives. Pokemon Go is one of the best and a recent example which comes to mind when thinking about AR (and also something which got people hooked to AR) . The game was beyond imagination when it was released and even now has people hooked. I mean who would have wondered about getting acquainted with a technology that has the ability to view the actual physical world reality elements in a single go. Mainly in the form of audio/video, as graphics/GPS overlays, the concept of augmented reality is all about computer-generated input data. 

在最初阶段，这项技术似乎是一项昂贵的冒险，可用于专有的高预算设备。随着时间的流逝，企业现在有机会以经济上可靠的速度完成其梦想概念–这全都归功于增强现实，虚拟现实，聊天机器人和物联网（IoT）等颠覆性技术。

During the initial stages, the tech seemed to be a costly-venture, available for exclusive high budget equipment. As time passed, businesses have now got chance to work over their dream concept in much economically reliable rates – all thanks to disruptive technologies like augmented reality, virtual reality, Chatbots, and the Internet of Things (IoT). 

UX的增强现实是真正的祝福

Augmented Reality for UX is a true blessing

不管您是靠他们生活还是皇室无视，逃避现实都不是一种选择！而坏UX和潜在的数据泄露总是倾向于在夜间，以保持业务的领导人了。但值得注意的是，这种性质的进行中的项目常常使人望而却步。我一次又一次看到它。幸运的是，用户体验设计师特别欢迎AR来展示更生动的图形。与项目无关。您可能很想知道，与UX设计结合使用时，AR具有巨大的好处。除此之外，我们已经成功地以多维的方式将所有开箱即用的方面带入了现实世界，这是为了改进现有标准并展示更多实用元素，而这些元素在早期是无稽之谈。

Either you live by them or royally ignore, escapism is not an option! And Bad UX and potential data breaches always tend to keep business leaders up at night. And yet remarkably, ongoing projects of this nature often take the back burner. I’ve seen it time and again. Fortunately, UX designers are seen welcoming AR especially to bring out possibilities of more lively graphics; irrespective of the project. It may quite interest you to know that AR has enormous benefits associated when combined with UX designs. In addition to this, we have succeeded in bringing out all the out of the box aspects in a multi-dimensional manner into the real world projected at improvising the existing standards and showcasing more practical elements that were nothing but presumptuous in the earlier era.  

让我们暂缓一下，然后从其他地方开始。网站所有者和管理者需要意识到和敏感的概念是“ UX中的增强现实”吗？

Let’s hold off on that for a second, and start somewhere else. “Augmented Reality in UX” is the concept something that site owners and managers need to be conscious of and sensitive to?  

优点Pros

创造力 – 增强现实技术在使用中可以进行相当多的创造力和扩展性思考。在创新和即兴创作方面，已经存在的那些应用甚至具有一定的范围。该技术似乎变得更加适应和复杂。

Creativity – Augmented Reality allows a considerable degree of creative and expansive thought in its use. Those applications that already exist even have some scope when it comes to innovation and improvisation. The technology seems to become more adaptable and complex at once. 

参与度的提高 – 现在可以提高与最终用户的参与度！同样，它以一种几乎没有其他竞争者的方式钩住用户（但请参见“缺点”下的“强迫性使用”）。 

Increase in engagement – An increased level of engagement with the end-user is now possible! Also, it hooks users in such a way that little else could compete with (but see Obsessive use under Drawbacks). 

反馈 – 实时反馈可以刺激一千个用户的活动，为改善他们对正在执行的任务的感知提供了很大的帮助。反馈还会引导他们穿越潜在的陷阱或盲巷。毫无疑问，这些元素还可用于在虚拟环境中重现真实活动。  

Feedback – Real-time feedback, stimulation of activity to a thousand users, provides significant help in improving their perception of whatever tasks are being undertaken. Feedbacks also guide them through potential pitfalls or blind alleys.  Without a shadow of a doubt, these elements can also serve to reproduce real activity in a virtual environment.  

可访问性和可移植性 – 为了正常工作，需要从多个设备和便携式设备访问AR 。这大大增加了其潜在的实用性。 

Accessibility and portability – In order to work appropriately, AR needs to be accessible from multiple devices and portable. This increases its potential usefulness by a significant amount. 

帮助理解和使用 – 您可能会很感兴趣地知道，AR可以刺激用户执行动作，从而实际上可以引导用户进行例行或活动，而无需复杂的消息或指令，从而消除了许多错误，并避免了误解或误解方向。

Aid to Understanding and Usage – It may quite interest you to know that AR can stimulate actions it can virtually walk the user through a routine or activity without the need for complex messages or instructions thereby eliminating many errors and frustrating misinterpretation or misunderstanding of directions.

缺点Cons

安全性 – 与不同站点和应用程序共享大量共享数据时，安全性是主要问题之一。 

Security – One of the major concerns is security when it comes to sharing a significant amount of sharing data with different sites and applications. 

强迫使用 – 另一个可能的担忧是强迫使用。尤其是在社会和文化领域，因为越来越多的人被视为在网站和社交媒体上花费大量时间在线，并且也许开始失去与现实联系的感觉。

Obsessive use – Another possible concern is obsessive use; especially in regards to social and cultural fields, as more and more people are seen spending significant amounts of time online with websites and social media and, perhaps, start to lose a sense of being in touch with reality. 

设计增强现实体验时要考虑的某些要点

Certain Points to Take Into Account When Designing Augmented Reality Experiences

环境设计 – 这是人们将与您的应用程序互动的阶段。无论是沿着城市的街道行走，还是沿着乡间小路行驶，或者甚至比参加重金属音乐会都更好，环境都是任何事物！您的设备只是充当进入AR世界的窗口。不要忘记您的最终用户，也不要过度使用，尤其是在UI位置，颜色或大小方面。

Environmental Design – This is the phase were people will be engaging with your application. Whether it’s walking down a city street or driving down a country lane or even better like attending a heavy metal concert, the environment can be anything! Your device simply acts as a window into the AR world. Do not forget your end user and do not overdo things, especially in regards to UI placement, color, or size. 

交互式设计 – 3D材质或动画媒体是某些元素，您可以通过这些元素在电话屏幕的“窗口”中进行交互。此外，上下文还驱动用户可以从AR设计体验中期望的可能的交互。3D体积主要与光和阴影交互，而动画菜单包括在AR的新上下文中渲染的图像和视频之类的内容。例如，Snapchat v / s Pokemon Go v / s Furniture / Car Staging –无论尝试如何；它们都是为了鼓励用户达到最终目标。

Interactive design – 3D materials or animated media, are certain elements through which you can interact within ‘window’ of your phone screen. Besides, the context also drives possible interactions that a user can expect from AR design experiences. 3D volumetric mainly interacts with light and shadow, whereas the animated menu comprises of things like images and videos rendered in a new context for AR. For instance, Snapchat v/s Pokemon Go v/s Furniture/Car Staging – irrespective of the attempts; they all are meant to encourage the user to reach the end goal. 

视觉和音频提示 – 线索基本上是用来通知最终用户设计的UI元素与之交互以及如何与之交互。尝试使用屏幕上的UI或显示屏幕外的元素，以鼓励最终用户四处查看。另外，您可以将悬停状态添加到按钮中并突出显示可交互元素，以确保它们不会错过任何伟大的事物。给用户反馈，尤其是视频反馈，以显示即将发生的事情。与视觉指示器非常相似，使用音频提示可以使用户注意到屏幕外的物体并激励他/她查看整个360空间。

Visual and Audio Cues – Clues are basically to inform the end user what elements of the UI are designed to be interacted with and how to interact with them. Try using on-screen UI or show off-screen elements to encourage end users to look around. Also, you can add hover states to buttons and highlighting interactable elements just to make sure that they don’t miss any great thing. Give the user feedback, especially video feedback that shows something which is about to come. Much like visual indicators, using audio cues allows a user to notice off-screen objects and incentivize him/her to view the full 360 space.

色彩和文字 – 印刷，移动，网络和生活中其余部分的色彩理论科学，希望您知道。同样，在AR中，尝试使用适合背景和文化的颜色；例如，绿色表示走，红色通常表示不或停止；蓝色是“技术”和“未来”的颜色。互补的设计主要是彼此并列使用时具有很高的对比度。使人们的眼睛流血永远是不明智的。

Color and text – The science of color theory in print, mobile, web, and the rest of your life, hope you know it.  Similarly in AR, try using contextually and culturally appropriate colors; for example, green means go, red usually means no or stop; blue is the color of “technology” and “the future.”  Complementary designs have a high contrast primarily when used next to each other. It is never sensible to make people’s eyes bleed.

找到可行的方法 – 希望您知道进行2D体验实验的意义。同样，这对于增强现实至关重要。在几位参与者中量身定制调查，确保您简短回答问题，并直截了当-使用较小的单词。不要问主要问题，也不要问可以用“是”或“否”回答的问题。相反，请问他们开放性问题-什么，为什么，如何？您将获得有关他们的个人游戏机制的更多详细回复。

Find what works – Hopefully, you know what the significance of experimenting for 2D experiences is. Similarly, it is crucial for Augmented Reality. Tailor your survey among several participants, make sure you keep questions short and to the point- utilize smaller words. Don’t ask leading questions, and don’t ask questions that can be answered with a Yes or No. Instead, ask them open-ended questions — What, Why, How? You’ll get much more detailed responses about their personal gameplay mechanics.

下面，我想阐明一些已经或将会由AR经验主导的特定行业。

Below, I would like to shed some light on specific industries that are or will be dominated by AR experiences.

1.零售业中的增强现实 – 零售业是增强现实的标志之一。人们不能否认他们已经创新和改善了购物体验在很大程度上。购买前可以尝试的能力大大降低了客户流失率。您可能还想知道，人们已经开始进行计划外的购买-这全归功于技术的影响。以及任何人都怎么会忘记客户正在获得的增强的购物体验，这一切都要归功于AR。我们不再需要驱车1000英里去一家商店，排长队等待，在无尽的过道中寻找所需的那一项。当人们可以使用AR在线查看他们要购买的所有产品时，这一天并不遥远。例如，阿里巴巴拥有虚拟现实购物功能，使中国的购物者可以浏览和购买世界各地的商品。另一个有趣的例子是宜家广场（IKEA Place），人们可以体验并进行实验，并分享良好的设计如何改变任何空间，例如房屋，

1.AR in Retail – One of the prime industries where AR is seen making its mark is the retail industry. One cannot deny the fact that they have innovated and improved shopping experiences to a great extent. With the ability to try before you buy, a severe reduction has been found in the customer churn. It may also interest you to know that people have started making unplanned purchases- all thanks to the tech’s influence. And how can anyone forget the enhanced shopping experience customers are receiving- all thanks to AR. We no longer have to drive 1000 miles to a store, wait in long tiring lines, searching among endless aisles for that one item needed. That day isn’t far away when one can view all the products that they want to buy online using AR. For example- Alibaba, it features VR shopping, allowing shoppers in China to browse and buy all over the world. Another interesting example is IKEA Place- where people can experience as well as experiment and share how good design is capable of transforming any space, such as a home, office, school or studio.          

2.实用程序中的AR – 在深入研究AR实用程序的最佳示例之前，让我熟悉AR的工作原理。必须考虑一些工具，例如Lens studio –在这里，您可以创建自己的神奇的AR体验，并在世界上最常用的增强现实平台（例如Snapchat）上共享它们。另一个有趣的工具是  Maya，您可以在其中创建3D模型和动画，然后将它们添加到Lens Studio中以导出到Snapchat。如今，成千上万的iOS（即世界上最大的AR平台）用户可以构建无与伦比的增强现实体验，这一切都要归功于ARKit。例如，签入Airbnb，您将获得一张包含所有便利设施和使用说明的AR地图。

2. AR in Utility – Before we delve into best examples for AR utility, let me get you acquainted with how AR works. There are a couple of tools that must be taken into account such as Lens studio– Here you can create your own magical AR experiences and share them on the most used augmented reality platforms in the world such as Snapchat. Another interesting tool is  Maya, where you can create 3D models and animations then add them to Lens Studio to be exported to Snapchat. Building unparalleled augmented reality experiences has now become possible for hundreds of millions of users on iOS , i.e., the biggest AR platform in the world- all thanks to ARKit. For example, check into an Airbnb and you will be equipped with an AR map that incorporates all the amenities and instructions on how to use them. 

3. 医疗中的AR  – 通过适当的可视化，可以很容易地向患者解释复杂的医疗状况。除此之外，这种技术还通过为外科医生提供改善的感觉感知来降低手术风险。解剖学是外科医生有效使用的强大工具。

3. AR in Medical – With appropriate visualization, complex medical conditions can be explained to patients quite easily. In addition to this, such technology also reduces the risk of operation by giving the surgeons improved sensory perception. Anatomy is such a powerful tool used by surgeons effectively.

4.游戏中的增强现实 – 正如我之前所说，《口袋妖怪Go》近来一直在增长。不可否认，增强现实正在兴起，特别是在游戏领域。除此之外，Ghost Snap，Zombies等在全球引起了轰动和兴奋。

4. AR in Gaming – As I said before, Pokemon Go’ has been gaining momentum these days. There is no denying the fact that augmented reality is on the upswing, especially in the gaming realm. Apart from that, Ghost Snap, Zombies, etc. have created a sensation & excitement across the globe.

5.汽车领域的AR – 您可能很感兴趣，因为在当今时代，有很多汽车制造商在创建物理原型之前都使用了AR技术。更重要的是，由于易于使用，自定义功能，透明度等原因，一些汽车经销商已开始在其展厅中介绍该技术。该技术还可用于通过展示来增强驾驶体验。AR既是一种安全功能，又是一种便利功能，使驾驶员可以将目光停留在道路上，而不是仪表盘或导航上。

5. AR in Automotive – It may quite interest you to know that there are many automakers in the present era making use of AR technology before they create a physical prototype. More importantly, several car dealers have begun introducing the tech in their showrooms due to the ease of use, customized features, transparency, etc. This technology can also be used to enhance the driving experience through displays.  AR serves as a safety feature as well as a convenience, allowing drivers to keep their eyes on the road rather than instrumental panels or navigations.

实际上，包括宝马和现代的创世纪印记在内的公司已经开发了AR用户手册。当安装在所有者的移动设备上时，这些应用程序将使用计算机视觉来识别内部机舱或引擎的组成部分，并将相关信息覆盖在汽车的真实世界组件上，从而一劳永逸地摆脱拥有汽车之谜。

In fact, companies including BMW and Hyundai’s Genesis imprint have developed AR   owner’s manuals. When installed on the owner’s mobile device, the apps use computer vision to identify components of the interior cabin or engine, overlaying relevant information over the car’s real world components to take the mystery out of owning an automobile once and for all.

The post 新玩具：增强现实+用户体验 first appeared on 飞涂-品牌数字化体验设计机构.

充满创意和爱的一年，今天我们服务了众多企业主

终于可以把工作抛诸脑后

年初立的flag都实现了吗

许的心愿都达成了吗

别的我是不知道

Koma的2019倒是小有收获

盘它就完了！

按惯例，简单介绍下：

飞涂 Design是一家定位于用户体验、互联网产品、品牌创新的设计公司，致力于运用最前沿的设计思维，以好设计+商业的合理结合，用我们的想象力和逻辑带来独特的创新，帮助品牌完成商业增长的同时，更加重视设计美学与体验魅力，以TOP级设计解决方案赋能品牌。

目前在成都和悉尼有办公室，服务面向海内外客户。

团队由国际??‍项目经理、?‍产品经理、??‍?UIUX设计师、??‍?品牌设计师、??‍?插画师、??‍前后端工程师组成..

飞涂 Design is a design company that is specialised in the digital innovation, product design and user experience. With bespoken design and interesting user experience, 飞涂 Design empowers top brands in China and overseas with top level design solution and helps their business objectives. 

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KomaDesign多彩的2019

以高品质要求与品牌主粑粑们?一起挖掘了各种可能性～

在线上线下参加了无数场活动与会议，高效沟通真诚服务，永远期待最有挑战的项目。专注设计服务思维落地，国际视野是我们的品牌性格，让设计与交互本身为品牌助力，在完成品牌增长同时，更重视价值和美。

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对于未来似乎正在发生的事情，人工智能（AI）是一项无可替代的技术。当今的现代垂直行业非常依赖于更快、更准确、更实惠的在线业务模式。凭借其无限的潜力，设计人员和开发人员可以在Web开发中极大地利用AI应用来简化其日常网站管理任务，并从目标用户那里获得更高的价值。AI应用程序和工具不仅使网站操作直观明了，而且使在线体验更加丰富和个性化。

For what the future seems to unfold, Artificial Intelligence (AI) is a technology without alternative. Today’s modern industry verticals are crucially reliant on faster, accurate and more affordable modes of online business. With its unlimited potential, designers and developers can immensely leverage AI applications in web development to streamline their daily website management tasks and achieve a higher response value from their target user. AI applications and tools not only make your website operations intuitively clear but turn its online experience more rich and personalized.

by Zark Steele-Eklund for Studio VOR

据相关专家称，到2025年，人工智能将发展成为价值1186亿美元的产业

by Taufik Wicaksono illustration project

从理论上讲，人工智能可以使增强网站的交互体验，增强其搜索能力，更好地管理和组织库存，改善与访问者的互动，提供个性化的用户体验以及通过数字营销活动，准确地定位消费者。随着越来越多的设计师和开发人员转向基于AI的设计实践，人工智能现已成为现代Web开发中不可或缺的一部分。

In theory, AI can empower you to enhance your website’s appearance, strengthen its search abilities, manage and organize your inventory better, improve interaction with visitors, provide personalized user experience, and accurately target consumers through your digital marketing campaigns. With a growing number of designers and developers shifting towards AI-based design practices, artificial intelligence has now become an indispensable part of modern web development.

人工设计智能（ADI）系统的兴起

The Rise of Artificial Design Intelligence (ADI) Systems  

人工设计智能（ADI）系统的不断发展影响了当今网站设计方式的重大转变。在传统环境中，用户界面设计过程通常不堪重负，因为需要大量的创造力才能保持其独特性。它可能始于您和您的设计师团队分享他们的想法，将其记在白板上，并探索几种可能性和结果。在开始任何A / B测试之前，必须设置线框并将其转换为HTML，以便可以开始开发过程。众所周知，该过程需要大量的工作，而Bug是您无法避免的事情。

The growing field of artificial design intelligence (ADI) systems has influenced a major shift in the way websites are designed today. In a traditional environment, the user interface design process is often overwhelming since you require a great deal of creativity to keep it unique. It may begin with you and your team of designers sharing their ideas, jotting them down on a whiteboard, and exploring several possibilities and outcomes. Before any A/B testing can begin, the wireframe is set out and translated into HTML so the development process can begin. The process as we all know demands a sheer amount of effort and errors are just something you cannot avoid.

by Andy Selimov for Fireart Studio

随着技术的飞跃发展，人工智能已迅速成为在线业务的主流，使设计人员可以将其应用程序组合到网站中并创造更好的功能和用户体验。智能网格是的AI和网页设计手牵手在一起的最早的范例之一。它是在AI上运行的设计软件，可帮助Web设计师和网站所有者根据其特定项目需求，业务活动或个人喜好获取具有现代外观的定制网站。从那时起，还有其他一些成功进入者将AI和Web设计提升到了一个全新的水平。诸如Adobe，Firedrop，Bookmark，Squarespace，Wix，Tailor Brands这样的AI创新者是在在线环境设计中使用AI的领先科技公司。

by Zark Steele-Eklund for Studio VOR

AI现在可以将手写用户界面设计从简单的图片转换为可自我维护的有效HTML标记代码。在这里，AI可以例行控制Web设计的总体内容，从视觉元素和版式到动画和其他图形信息。

AI can now transform handwritten user interface design right from something as simple as a picture to a valid HTML markup code that maintains itself. Here, the AI can routinely control the overall content of your web design, from visual elements and typography to animations and other graphical information.

当特定类型的网站需要设计决策时，这特别有用。例如，如果您的电子商务网站收到过多的报价请求（RFQ），则可以基于AI与客户之间的日常交互，使用AI对其进行优化。由于大多数网站所有者需要新的设计来补充其产品发布或即将运营的活动，因此在后台运行的AI是一种完美的解决方案，可以保持更新并保持市场竞争力。AI通过收集有关网站分析，其用户群，产品目录和其他关键方面的信息来运转。数据完成后，AI将根据您的最终指示（例如主题，内容和颜色首选项）为您的网站创建一个完全独特的设计。

by Gytis Jonaitis for Flair Digital

This comes particularly useful when design decisions are required for specific types of websites. For example, if you have an e-commerce website that receives a plethora of Request for Quotes (RFQs), you can optimize it with AI-based on its everyday interactions with customers. Since most website owners require new designs to supplement their product launches or upcoming events, an AI working in the background works as a perfect solution to stay updated and remain competitive in the market. The AI operates by collecting information on the website analytics, its user base, product catalog, and other key aspects. Once the data is complete, the AI will take the final instructions from you such as theme, content, and color preferences to create an entirely unique design for your website.

根据最近的一项调查，有61％的业务专业人员声称机器学习和AI成为他们组织最重要的数据计划，而且AI不仅是复制智能，其构建的重要组成部分是尽可能人性地执行功能。例如，由AI编程的自动驾驶汽车不仅要遵守交通规则，而且还要学会与其他驾驶员接触时表现出人类智慧的迹象。类似地，与人类用户交互的基于AI的聊天机器人不仅能够产生答复，而且还以尽可能人为的方式答复它们，从而为每个查询创建唯一的答复。

改善用户体验的AI

AI for Improving UX

人工智能现在控制着Web设计的几个关键方面，并在UX中起着决定性作用。借助AI在Web设计方面的最新干预措施，设计师可以将其转变为对客户来说更有意义，更丰富的体验。人工智能使设计师能够创建更引人入胜，响应更快，最终更人性化的界面。

AI now commands several key aspects of web design and holds a deciding role in UX. With AI’s latest interventions in web design, designers are able to transform their online front into a more meaningful and rich experience for the customer. AI has enabled designers to create interfaces that are far more engaging, responsive, and ultimately more human. Among many of AI’s achievements we see today, its most evident role is in myriad AI tools. 

by Brett Parker

人工智能有效地改变了现代网页设计的面貌，并迅速建立了许多人机交互的标准。它最大的例子之一是聊天机器人的进入，现在几乎所有网站或移动应用程序都在使用它。凭借先进的AI算法和复杂的机器学习程序，人工智能正在有效地弥合人类认知与机器自动化之间的鸿沟。

AI has effectively changed the face of modern web design and quickly established many standard parts of human-machine interaction. One of its biggest examples is the entry of chatbots that are now the fixture of almost every website or mobile application. With advanced AI algorithms and complex machine learning procedures, AI is effectively bridging the gap between human cognition and machine automation.

by Agnieszka for Tooploox 

到2022年，基于AI人工智能的聊天机器人将帮助在线企业节省80亿美元的商业成本。 这改变了传统网页设计的构成，并对用户与网站的交互方式产生了巨大影响。而且，基于AI的应用程序重新定义了交流的含义，产生了类似于人的答案，从而取代了对预先编程的对话路径的需求。当今的聊天机器人基于高级自然语言处理（NLP）系统，该系统能够生成有意义的对话，从而在吸引人方面具有更好的效果。以下是一些有趣的统计数据，聊天机器人将如何领导未来的在线业务。

This has changed the fabric of traditional web design and rendered a powerful impact on the way users interact with websites. Moreover, AI-based applications have redefined what it means to communicate, producing human-like answers, replacing the need for pre-programmed conversational pathways. Today’s chatbots are based on advanced natural language processing (NLP) systems that able to generate meaningful conversations that have far better results in generating engagement. Here are some interesting statistics how chatbots will lead the online businesses in the future.

诸如Watson Assistant之类的高级AI聊天机器人可以了解企业的历史记录，并开发自己的知识库。此外，它可以要求客户提供更清晰的信息，要求客户提供人工帮助，提供对话风格的建议以及独立运行您的网站消息通道，移动应用程序和服务工具。

by Andrii Bezvershenko 

· 受益于AI聊天机器人的顶级行业中，房地产记录的使用率为28％，其次是旅行的16％和教育的14％

· 根据Gatner的报告，到2020年，将有85％的客户互动将由AI聊天机器人处理

· 到2023年，通过聊天机器人将总共节省23亿小时的业务和消费者

· 根据Global Market Insights的报告，到2024年，聊天机器人的整体市场规模将达到13亿美元

增强UI的AI

AI for Enhancing UI

SOOGIF

同样，用户界面（UI）通过深度学习和自适应AI进行了优化，它们能够完全自行决定设计。它通过培训程序以了解设计原理并允许其观察网站的现有页面来工作。通过将这两个过程结合起来，AI能够模仿独立的思想，并生成功能丰富且引人入胜的网页设计，而这不包括人类的专业知识。Wix等Web开发平台积极使用ADI来管理其UI的设计。

Similarly, User Interfaces (UIs) are optimized through deep learning and adaptive AI, that are capable of taking design decisions entirely on their own. It works by training the program to understand design principles, and allowing it to observe existing pages of your website. Combining the two processes, the AI is able to mimic independent thoughts and produce functional and attractive web designs exclusive of human expertise. Web development platforms such as Wix actively use ADI to manage the design of its UI.

Wix ADI算法的工作原理是从数十亿种组合中进行选择，以设计和构建完全为用户专有的独特设计界面。并且由于ADI已针对该平台进行培训，因此它会根据用户需求，真实业务，客户互动和个人喜好不断学习和自定义网站。这使Wix能够获得有关其设计程序的预测报告，更快地实现价值，将成本降到最低，并实现更大的商人与客户关系。LinkedIn还进行了广泛的改进，以改善其网络和导航功能，从而为用户提供更好的浏览体验。现在，它使用AI生成工作建议，连接建议以及如何优化配置文件。 

Wix ADI algorithm works by selecting from billions of combinations to design and build a unique design interface, completely exclusive to the user. And since the ADI is trained for the platform, it keeps learning and customizing the site based on user needs, business activity, customer interactions, and personal preferences. This has allowed Wix to gain predictive reporting about its design program, get faster time to value, minimize costs, and achieve much greater merchant-customer relationship. LinkedIn also went through an extensive revamp to improve its networking and navigation features to provide users with a better browsing experience. It now uses AI to produce job recommendations, connection suggestions, and how profiles should be optimized.

AI推荐和优化工具有许多基于AI的产品推荐解决方案，它们使用社交证据来影响购买决策。这些工具会在客户与网站互动后立即提供建议，并根据他们的搜索提供有价值的见解。 扩展程序和插件可以跟踪客户商店的历史记录，并根据相关搜索生成建议。领先的在线媒体服务提供商Netflix还使用AI通过根据用户的喜好和类似概况的客户所做的选择显示结果来管理其建议。Netflix的流媒体播放中有80％是AI建议的结果。

SOOGIF

Adobe等公司已经开始将AI纳入其产品架构。Adobe在2016年推出了Sensei，这是一个基于AI的框架，旨在使用智能功能来提高平台的设计能力，以帮助设计师更有效地完成任务。Sensei还使用机器学习来增强项目的整体设计和交付，从而显着改善最终产品。通过使用AI和机器学习，Adobe Sensei可以帮助您发现设计中隐藏的机会，增强繁琐的流程，并为每个用户提供相关的体验。

AI作为Web设计诊断工具

AI Recommendation and Optimization Tools 

尽管通常部署AI来改善Web设计的功能和用户体验，但它也可以用作精密诊断工具。随着现代网页设计的新时代，快速变化的趋势以及更严格的搜索引擎（例如Google）标准，您的网页设计质量已成为最终决定数字成功的关键因素。但是，尽管您可以实现高质量的设计，但还必须确保通过定期运行测试来保持设计的维护性。但是，由于这些测试的不断重复，导致对源代码进行了修改，从而进一步增加了处理过程的负担。这些测试不仅耗时，而且经常对您的网站性能造成重大损失。

by Alina Guzik

基于AI的分析工具可让您评估设计的质量，实时观察其性能，并获得有关如何改进它们的真实见解。借助基于AI的诊断工具，您现在可以有效地消除对A / B测试的需求，并获得更好的网站设计结果。由于设计软件变得越来越复杂，最终产品通常会面临很多挑战。在这里，AI工具和应用程序可用于开发和测试不同类型的信息，验证其真实性以及检查其潜力范围，而无需任何人工输入。如果您对AI进行了正确的培训，它可以消除诊断或编辑设计时原本必须涉及的大量程序。基于AI的测试器，例如Applitools可用于测试网站的可视代码，跟踪网页行为并增强网页的美观性。

借助当前的统计数据和最新的技术突破，可以肯定AI在Web设计和开发中的重要作用。不断增长的自动化需求，先进的计算资源以及越来越多的AI专业知识，使我们可以实现的AI数量呈指数级增长。尽管技术可能仍处于起步阶段，但AI具有无穷的潜力来理解创意规则，并在众多设计动态中独立使用它们，将很快使传统的Web设计方法黯然失色。将来，AI将可提供使用自适应智能来提供个性化用户体验的网站，而不是一种千篇一律的方法，保持持续关注。

The post 人工智能与网页设计的未来 first appeared on 飞涂-品牌数字化体验设计机构.